Battlefield Resumes is a company that helps military personnel transition into the civilian world for job placement. What makes them so unique is that they don’t change the military personnel to fit with the outside world, they take what they have learned over many years and uses that to get them their next career.
Problems they were experiencing with their current brand:
- Confusion as to what their company had to offer
- Logo was complex
- Brand didn’t reflect the value they bring
Solutions we provided with a rebrand:
- A color palette that reflects their target audience.
- Simplified, clean logo that has meaning
- Differentiated them from competition
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