When a business decides to rebrand it doesn’t always mean that they need to start from scratch. For Rebecca, it was about taking what she already had and revising it to fit who she is personally and professionally.
When we met Rebecca at a conference it quickly became clear that we would work well as strategic partners. She offers services that I don’t want to provide and I offer services that she doesn’t provide. Working together through referrals means that we can help our clients with the whole package. On a more personal level, Rebecca wasn’t quite happy with her logo. She had recently changed her colors to better reflect who she is, but something still wasn’t right. We stepped in to help.
We started by coming up with completely new logo concepts, but this made Rebecca realize how much she loved her old logo. So instead of reinventing the wheel, we modified her old logo to reflect more of who she is and what she stands for. We also created logo variations that work well in different mediums like social media. This adds variety to the design while still maintaining a consistent brand image.
One important question that we ask our clients is “Why do you do what you do?” Rebecca’s response could be narrowed down to two words: Ripple Effect. She wants her work to have continuing and spreading results. We integrated that concept into her branding, and now she is able to promote her business with confidence.
Rebranding can sometimes be a modification to what you already have. Taking a good look at why you do what you do, what you stand for, and who you are will determine where you stand with your current brand. Are you truly representing yourself accurately? Rebecca is now able to show up everyday, confident that her brand reflects her authentic self.
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