Rebrand for New Retail Space
Pet Evolution’s move to a new retail location gave them the push they needed to tackle the intimidating task of rebranding. They came to Inspired Creative with this goal: create an interior that customers would recognize without having to see a sign with the store name.
The old Pet Evolution retail space featured a smattering of photos on gray walls. They wanted something new and fresh moving forward and changing locations offered the perfect opportunity to set themselves apart. We updated everything from the logo and signage to the graphics used on windows and walls so that customers who step into the store see Pet Evolution’s personality everywhere they look.
The new, simplified logo reflects the high quality, natural experience that Pet Evolution provides for their customers. The fun aisle signage and graphics for the walls — pet silhouettes, quotes, and logos for The Groom Room and Self Serve Dog Wash — continue that theme. We designed window graphics for the store front, and even added graphics to the back of the store so that anyone passing by will know who they are and what they provide.
“Inspired Creative has taken our business branding to a level that we could have never reached without them. …we now have customers constantly asking if we are a franchise or belong to a large corporate entity because of our now outstanding appeal. Our extreme makeover has brought us to a new level.”
– Rian Thiele, Co-Owner of Pet Evolution”
Rebranding is a big task but makes sense when your goals no longer align with your current brand. The owners of Pet Evolution weren’t happy with how the outside world perceived them. Changing location gave them the push to do something about it and establish an image that fits with who they are and the products and services they provide to their customers.