New Personal Branding
Artist Michael Tejeda wanted to be known as an artist both in and out of his workplace. A personal brand would enable him to promote himself of an artist of various mediums beyond his work at a tattoo parlor.
Michael wanted a way to relate his work back to himself rather than his workplace, especially since his long term goal is to someday have his own tattoo parlor. Additionally, his artistic expression isn’t limited to tattoos. Michael needed a brand that was unique to him as a person.
The new logo that we created reflects Michael’s personality and style. Also creating a logo icon gave him a way to put a stamp on his work and to start developing a presence on social media. From there, we created a bad-ass business card that incorporates one of his drawings. Using raised spot UV for the logo and printing on suede make his card stand out. For now, the card includes information pointing to the tattoo parlor where Michael currently works, but those details will be easy to change when he moves on. We provided Michael with branding guidelines so that when his brand grows and expands he can be confident in future branding decisions. For example, when he opens his own tattoo parlor, these guidelines will help him to establish a look and feel that is consistent with his brand.
Michael now has a brand that he can use to promote who he is as an artist while still working for someone else. When he eventually achieves his goal of having his own tattoo parlor, he will be set up for success because he will have already established a recognizable brand.
Michael was a unique client — We had never designed for a tattoo artist before. Since his style was different from our previous work, this project stretched us. Ultimately, though, our job is not to express the style we are most comfortable with, but to create a brand that expresses our client’s style. Working with Michael provided a great opportunity to do just that. We created a brand that fits who he is as an individual.
A personal brand opens doors and creates opportunities. It sets you apart as a leader and helps you communicate the ways you can serve others. It expresses your personality and purpose in your workplace and beyond.