New Personal Branding
Lois needed a way to let clients see her personality and values instead of the impersonal corporate brand that she worked for. She needed a personal brand.
When Lois started in direct sales for Doterra Essential Oils, she learned that having a secondary logo would help clients to see her as an individual and not simply an extension of a corporate brand. Establishing a personal brand outside of Doterra enables Lois to let people see her for who she is and what she stands for, which in turn creates more authentic and personal relationships.
The logo that we created for Lois uses a handwritten font to give it a personal touch — almost like her own signature stamp. The color palette reflects her personality. We also included alternate logos that can be used in different contexts.
The business card we designed for Lois reflects her personal brand while still pointing to her Doterra business. We handled the printing of the first batch of cards so that she wouldn’t have to worry about that extra step.
Every branding project we do includes providing our clients with branding guidelines. These guidelines are like a paintby- number picture; they help the client to make future decisions with confidence and provide a consistent outcome. Not having branding guidelines is like trying to put together a puzzle without the picture on the box.
Now that Lois has a personalized logo and branding guidelines, when she promotes her Doterra business people are going to see her instead of the corporate brand.
Lois can really shine now that her brand reflects who she is. Some time after completing Lois’ branding, the project came up in casual conversation with a woman who knows Lois. She said that we nailed it — her brand reflects who she is exactly to a T.