Jermaine’s work and philosophy are both fun and professional. After years of developing his speaking career and trying in vain to work with designers to develop a visual brand, he didn’t think there was a way to communicate both the fun and professional elements of what he is about.
Jermaine is a keynote speaker who combines education and entertainment (edutainment) in his speaking engagements and workshops. He wants to be known as both professional and fun. For 20 years the closest thing he had to a “logo” was simply his name in a specific font that didn’t carry much meaning. He needed to infuse life into his brand so that it would reflect his personality. Since people have come to know him by his full name, Dr. Jermaine M. Davis, it was important to carry that over into the new logo.
We created a visual brand that fits Jermaine personally and professionally. The vibrant colors reflect the energy, life, and fun that are a part of his work and philosophy, while other details subtly communicate intelligence and authenticity. His new logo reveals his personality at a glance, and the branding guidelines enable him to consistently communicate that same vibe through his whole brand, whether business cards, website, handouts, or anything else he wants to create. We designed a business card for him, and printed the first batch so that he would be able to start promoting his new brand right away.
Jermaine has worked with other designers before, but nothing they came up with had him saying, “Yes, that is totally me.” At first, the concepts we presented weren’t working for him either, but we persevered in our search for something that resonated. That perseverance paid off. When we finally landed on the right concept he knew immediately that it was the one.
“OMG… YES! YES! YES! It immediately grabbed me… Awesome” -Jermaine
A person’s branding should reflect who they are and what they stand for, so at Inspired Creative we take core values and personality into account when working on branding projects. We also incorporate the emotional connection that our clients want their audiences to feel. Our goal is to help out clients to tell a story because stories sell.