Dinner Menu ReBrand
After rebranding their restaurant website, Boca Chica needed to update their menu so that it would be consistent with their new branding image. Additionally, their old menus were food magnets! Inspired Creative provided a practical solution that helps Boca Chica’s customers have a clean restaurant experience — both literally and figuratively.
Boca Chica’s dinner menu wasn’t practical anymore. It was big, heavy, and hard to keep clean. Beyond that, it didn’t fit with the new direction they were taking with their branding.
The visual aspects of the new menu’s design reflect the look and feel of Boca Chica’s website branding. The cover is durable, but still lightweight, and perhaps more importantly, it’s easy to wipe down between customers or after a spill. A pocket inside the cover can hold an insert featuring appetizers, drinks or specials. The interior pages are printed on Endurance paper which is waterproof (once again, easy to clean) and doesn’t tear. While we were at it, our writer updated the descriptions in order to make it easier to read and order from the menu.
The new menu is smaller and lighter than the old one. Simplified interior pages no longer allow food to get stuck in the cracks. The material we used for the cover feels like luxurious leather and gives that upscale look without being hard to maintain, and the thermal de-boss graphic adds to the polish.
This project gave us the opportunity to explore new mediums like the stunning thermal de-boss and waterproof paper. (Who would have thought there was such a thing?) The client told us that the old Boca Chica menus would have been destroyed by now, forcing him to order new ones. He is especially impressed with how the cover material has held up. I’m so glad to know that we were able to successfully solve the problems he had with the old menu.