I love this time of year when the weather is cooler, you can finally open the windows, wear your comfy sweatshirt and of course, football!
I love watching football and yes, I am a Vikings Fan. SKOL VIKINGS! and that new stadium, how totally amazing is that.
Thinking about football, a lot goes into the planning of each game. You don’t step foot on the field without a game plan or you are just looking to get crushed.
Now think about your business… What is your Game Plan? Do you have a plan for developing a strong brand that stands out from your competitors?
Your brand is the way your customers perceive you and having a plan to create the brand experience that you want them to have, needs to be well thought out and have a strategic plan. Many small businesses neglect spending the time or money on creating that brand and don’t realize the impact it will have on their business.
Here are 5 reasons why branding is so important.
- Develops RECOGITION – People do business with companies they know, like and trust. Having a brand that is recognized and consistent helps put ease on the decision to purchase your product or use your service.
- Stand OUT from competition – In this economy there isn’t just a few options for toothpaste in the aisle but a large number that can make it an overwhelming decision. Standing out is important so you don’t get lost in the crowd.
- Customers know what to expect – Customers like to know exactly what they are getting and when they can expect that every time with your company they are likely to continue using your company.
- Sets the direction for your staff – Your brand is how customers see you and your staff. Having clarity for the direction that you want to take will help your staff commit to and deliver upon creating that great customer experience.
- Provides VALUE – A strong brand is going to had value to your company way beyond the products or services you provide to your customers.
Take the time to develop your branding game plan so the next time you take the field you will be the one crushing instead of being crushed.