Over the course of my time as a designer, I have seen a fair share of logos being represented in an unprofessional way. What I mean by that is they are of poor quality. It makes the business look amateur and that isn’t the image you want to be giving to potential customers.
One of the main reasons is not being educated in what file format you should be using. Or it could be that you only have your logo in a jpeg or png. When I do branding for businesses, I provide them with different file formats of their logo. Each of those file formats serves a different purpose. Knowing the difference will help you decide which logo file to use and where.
You want to look sharp and professional! You want people to see your marketing and be like “I want to do business with that company because they look like they know what they are doing.”