is the ART and TECHNIQUE of arranging type to make written language legible, readable, and appealing when displayed.
People are not reading like they use to. It is about skimming through and when something catches their eye then they investigate further. You may have great content that you are putting out there but if you are not taking the time to make sure it is appealing to the eye, you are not going to grab those readers to engage.
Here are 5 TIPS to better Typography
- Less is More – When choosing fonts, it is best to keep it simple! You don’t have to use all these fonts to make the design appealing and quite frankly, it is very distracting if not used effectively. You can create variety in other ways like size, weight or case. Having branding guidelines helps with knowing what fonts you should be using to keep it consistent with your brand.
- Contrast – When contrast is used it has a huge effect on your design. It catches the eye by defining hierarchy, creating emphasis and can control how quickly text is read. There are a number of ways to create contrast. You can create contrast by using different font sizes, use of font weights such as regular and bold, use of lower case and upper case and the use of color.
- Give me space – Leading, kerning and tracking are your friend. Don’t let your type feel cramped together or cluttered. Give it space so that it is readable and easy to digest.
- Font pairing – Choosing the right fonts for your design can mean the difference between a compelling, eye catching design and a dull, meaningless one. First you need to establish the type of feel you want to portray in the design. Then you need to choose fonts that work together well to give it that feeling. Don’t mix different moods and avoid choosing typefaces from the same categories.
BONUS Tip: Every business has a brand even if it doesn’t act like it. An essential component is to have branding guidelines, which is a set of tools and rules of how you use your branding elements. With having guidelines, would make these 5 tips easier to implement and create consistency in your branding.